Connect editorial contributions
We bring information from several teams into one understandable email. A shared central message keeps the communication focused for the professional audience.
B2B email marketing with agreed responsibilities
One sender and a clear route for replies.
We support B2B email campaigns involving several teams. Content, approval and response ownership are planned together. Professional contacts are addressed using documented consent and a clear, accessible unsubscribe route.
Our contribution
From the message to the response
Coordinate approvals
Each participating team checks its contribution. One approved campaign version then records the agreed audience and the contact responsible for sending.
Assign incoming replies
We establish which team handles each type of response. Unsubscribes and technical delivery failures are tracked separately and incorporated into subsequent handling.
An illustrative project brief
Example: a joint specialist offer
Two teams introduce a shared offer to consenting business contacts. Their contributions become one clear email, and questions are assigned to the responsible team according to the recipient’s specific enquiry.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Start a conversation
Let’s discuss what your project needs.
Where do tasks move between teams in your project? Tell us about the participants and the handover so we can discuss useful organisational support.
[email protected]
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany